The story of the iconic hand-built cars For over 100 years the Morgan Motor Company have been making exciting sports cars in the beautiful spa town of Malvern in the south-west of England, UK. Morgan cars are famous the world over for their unique blend of charisma, quality materials, craftsmanship and performance. The Morgan Motor Company Ltd. was established in 1909 by H.F.S. Morgan with the design of the Morgan three-wheeler. This was followed in 1936 by the Morgan 4-4, which continues to be produced today, and is the longest running production car in the world. This iconic British sports car is expertly crafted using three core elements: ash, aluminium and leather. Each Morgan is bespoke – tailored to the customer’s specification and hand-built to the highest standard to bring together heritage, innovation and cutting-edge technology. The three Morgan models are the classic roadster, a modern two-seater and also a three-wheeler. The company claims to produce in excess of 1300 cars per year all assembled by hand. The waiting list to buy a car is approximately six months but has on occasion been as long a ten years. The design of many of the vehicles is little changed over the years. The company employs 177 people. Having a long history, it is no surprise that there are multiple generations of families from Malvern still working for the company, something Steve Morris, the managing director of the company is highly proud of: “We have got staff who are third or fourth generation employees of Morgan, some of our craftsmen and women have been here over 50 years. I know it is a cliché but we really are a family here. The business is challenging but we work together to move forwards." However, as of 2019, Morgan’s proud claim of being the largest remaining British car company has no longer been true, following the surprise announcement that it sold a significant stake to the Italian venture capitalist firm - Investindustrial. Although the move ended the Morgan family’s exclusive ownership of its eponymous car maker, it has facilitated expansion at Malvern Link and also provide serious investment for future model development. Sources:
Text http://www.onlybespoke.com/bespoke/morgan-motor-company https://www.carmagazine.co.uk/car-news/industry-news/morgan/investindustrial-takeover/ http://www.digitaljournal.com/business/morgan-motor-co-still-makes-cars-by-hand-and-uses-some-wood/article/529889 https://www.circle2success.com/outstanding-manufacturing-visit-to-morgan-motor-company-looking-at-these-iconic-hand-built-cars-the-process-skills-and-growth/ https://www.worcesternews.co.uk/news/17368388.behind-business-morgan-motor-company-boss-steve-morris/ Photos: https://www.autocar.co.uk/car-review/morgan/aero-gt https://www.visitthemalverns.org/attraction/morgan-motor-company-factory-tours/ https://www.carmagazine.co.uk/car-news/industry-news/morgan/investindustrial-takeover/ https://www.automotivemanufacturingsolutions.com/morgan-motors-twinning-tradition-and-technology/40242.article https://www.deep.co.uk/projects/morgan-motor-company/ https://www.autocar.co.uk/car-news/industry/history-morgan-motor-company-picture-special |
MORGAN MOTORS GLOSSARY the world over = all over the world craftsmanship = the skill someone uses to make beautiful things with their hands, zanatsko umeće to establish = to found, to create a three-wheeler = a bike or a car that has three wheels, trotočkaš a 4-4 = a " four-by-four", a system in which a car's engine powers all 4 wheels evenly, vozilo sa pogonom na sva četiri točka iconic = important or impressive because it seems to be a symbol of sth core = central, key, essential ash = a kind of a widespread deciduous tree, jasen bespoke = specially made for the customer who orders it, pravljen po narudžbi tailored = fitted, made or produced to fit closely to one's measures, skrojen heritage = qualities, traditions and features that have continued over many years and have been passed on from one generation to another, legacy cutting-edge (adj.) = the latest, most modern, innovative a roadster = a sports car with no roof and only two seats a two-seater = dvosed in excess of = more than to assemble = to put parts together to make the whole approximately = not precisely, not exactly, roughly multiple = more than one significant stake = major part venture capitalist = an investor who provides capital to companies with a high growth potential eponymous = in the title role to facilitate = to make sth easier or more likely to happen Lord Lucan Crime Mystery Glossaryto shroud = surround a situation or an object making it mysterious and secret
subsequent = that comes after or later Earl = grof to grab (the) headlines = get a lot of publicity from media bloodstained = covered with stains of blood a stain = a mark on sth that is difficult to remove, mrlja to burst (into a place) = to enter suddenly with a lot of energy or force Countess = grofica an assault = an attack substantial = big, considerable ground floor = the floor of a building that is level or almost level with the ground outside basement = the floor of a building which is partly or completely below ground level premises = all the buildings and land that something occupies in one place unharmed = not injured or hurt to fetch = go and get to splash = (of a liquid) to hit something and scatter in a lot of small drops to be battered = to be heavily beaten blunt = not sharp lead = soft, grey, heavy metal, olovo, olovni piping = same as pipe, cev to bend/bent, bent = saviti to doze (off) = to sleep lightly usu during the day, to nap, dremati insistently = to keep insisting incoherent = to be talking in a confusing and unclear way a ward of court = pod sudskim starateljstvom to reside = to live or stay somewhere the battery is/was flat = akumulator je (bio) ispražnjen to admit = to allow someone to come in dishevelled = very untidy, unkempt flannels = men's trousers (made of flannel) to sponge (off) = to wipe with a sponge to peep = to have a quick look at something, often secretly ad quietly a smear = a dirty or oily mark to persuade = to talk sbd into doing sth, nagovarati to validate = to confirm or prove that sth is true or correct to abandon = to desert, leave a place bandaged = wrapped, uvijen, umotan CROSSWORD |